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Aiming for Net Zero
Project Type
Brand awreness, art direction, copywriting
Brief
Create a campaign to promote the partnership between DPD and Forest Green Rovers 'the greenest football club in the world'.
Successfully leveraging the partnership with Forest Green Rovers to promote DPD's sustainability initiatives and position the brand as a leader in the industry. The use of a chalkboard background and the illustration of a football field create a sense of authenticity and relevance to the target audience resulting in a visually appealing and engaging multi channel campaign that worked for print, social and animation.
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