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Holland&Barrett Christmas Packaging
Project type
Packaging design
Brief
Create festive packaging for Holland & Barrett's award-winning vegan mince pies.
The Christmas packaging design for Holland & Barrett's vegan mince pies effectively captures the festive spirit while emphasizing the product's unique selling points. The bold red background and playful snowflake accents create a visually appealing and festive aesthetic. The clear, concise messaging, immediately communicates the product's key benefits to consumers. By replacing the clear plastic window with a high-quality image of the mince pies, not only enhanced the visual appeal but also made the packaging more environmentally friendly, resonating with Holland & Barrett's health-conscious and eco-aware customer base.
